Our new brand identity is hitting the road

Following the launch of our new visual identity, we have now reached a new milestone: the first vehicles bearing our new logo are now on the roads.

For several weeks now, lorries leaving the workshops of our partner bodybuilders have gradually been fitted with this new visual identity. More than just a design update, this logo reflects our ambition, our expertise and our desire to boost our visibility on the ground.

This new identity also reaffirms our membership of the Fassi Group and demonstrates our ongoing commitment to offering our customers solutions that are ever more robust, reliable and high-performing.

To illustrate this transformation, take a look at this superb FRONT’O, now ready to hit the road in its new colours.